Wednesday, November 19, 2014

Branding Update
November 19, 2014

Happy Holidays....2015 Preview!

Sorry for the recent hiatus in Branding Updates.  Resource Trends wishes you and your family a joyful holiday season!

We have been making significant progress on the utility branding front.  Look for these topics in 2015 Branding Updates:
  • Appreciating the relationship between value, brands, standards, and being meaningfully transparent
  • Elevating the use of standards in communications, investment proposals, and rate increases
  • Differentiating between core (behavioral) values and the utility's business values (brand commitments)
  • Using the "Policy Brief" format for making compelling arguments for investments or policy decisions
  • Making it easier for people to quickly understand the utility's roles and value
  • Using a "Branding Checklist" to keep communication materials and outreach events on track
  • Adopting a brand focused, easy to read, and effective format for the utility's Strategic Plan
  • Implementing ways to systematically build stronger relationships with the influential public

Also, we are planning another Utility Branding Network workshop early next year.  More information soon!

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