From Jan 9, 2013 Branding Update

Resource Trends Branding Brief on City and Community Branding

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When working with water and wastewater departments within a municipality, questions often arise about the department's brand and its relationship to the city's brand. This in turn leads to discussions about effective and ineffective ways to build the brand of a city or community. The following Resource Trends Branding Brief outlines key issues related to developing a city or community brand, and what we can learn from Proctor and Gamble, owner of 300 consumer brands.

Branding Brief - City Branding